Metropolitan needed a refreshed corporate identity that spoke to today’s audience while honoring its legacy. I led the creative direction in reshaping and modernizing the brand—crafting a visual language that is contemporary, approachable, and human-centered.
 

From logo refinements to a dynamic color palette and cohesive design system, every element was designed to reflect Metropolitan’s commitment to service, accessibility, and innovation. The result? A brand identity that not only resonates with modern consumers but also stands as a beacon of trust and reliability in the financial services industry.